Myths, Misconceptions & Mysteries Of Product Ownership

Here’s what the Scrum Guide says about the Product Owner Role:
“The Product Owner is responsible for maximizing the value of the product and the work of the Development Team. How this is done may vary widely across organizations, Scrum Teams, and individuals.”

Who is an effective Product Owner in Scrum? Is (S)He a requirements typist, user story writer, business analyst, domain expert, maybe all of the above? What are some effective practices of Product Ownership? What are the biggest myths and misconceptions around Product Ownership?

Five of the most respected Scrum.org PSPO Trainers – Ralph Jocham, Mark Noneman, Erik Weber, Hiren Doshi, and Simon Reindl talk and answer questions on Product Ownership myths, misconceptions and mysteries of Product Ownership.



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